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SEO Glossary Definition of SEO Terms

SEO Specialist Search Engine Optimization

Definition of SEM
SEM or Search Engine Marketing includes SEO along with a number of steps you can take to get the word out to the search engines that you have a valuable web site. It includes optimizing your pages, building links, creating RSS feeds, submitting your site to search engines and directories, and more.

Meta Tags
Definition of Meta Tags
Meta Tags are code that can be added to a web page to help the search engine spiders identify what the page is about.

They are not visible on the page, but the code can be read by the spiders.
Examples: <title> </title> is the "title" tag that determines the page title that shows up in the top of your browser. Whatever is placed between these tags will become the title you see in your browser.

This tag (the meta description tag) tells the spider what the page is about. <META name="description" content="SEO Glossary Definition of SEO Terms" >

Search Engine Spiders
Definition of Search Engine Spiders
Search engine spiders, also known as robots, are software applications that "crawl" the web looking for web sites to "index" (add to their database). They do this primarily by following links, absorbing the text on the pages they crawl, and then indexing (categorizing) the results.

Definition of Keywords
Keywords are the important words or phrases that relate to your web site and/or your business.
These are the words or phrases that you want to be associated with (and ranked well for) when someone types them into a search engine. Examples: piano, piano forums, piano dealers. These are terms that Piano World (a site I've done SEO for) would like to rank well for in search engines like Google. You can try these terms in Google to see for yourself.

Definition of rank
Rank is where a web site shows up in the results of a search in a search engine.
The goal is to show up in the top ten listings on the first page of results for a given keyword or phrase.

Long Tail
Definition Long Tail of Search
The long tail of search refers to so called minor or inside pages.
It is important to assure that all the pages of your web site are optimized for search engines, visitors, and conversions. Inside pages can be particularly good at converting (even though they may receive less traffic) because they are focused. Don't overlook them.


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