FRANK BAXTER

38 Parky Drive                                                                                                                          

Enfield, CT 06082                                                                                           Frank_Baxter@pianoworld.com

 

 

SUMMARY OF QUALIFICATIONS

 

Internet Marketing - SEO - Ecommerce Professional with experience developing and implementing marketing strategies to promote businesses and products via the Internet.  Consistent record of achievement increasing sales and market share by identifying and capitalizing on new markets, leveraging opportunities in existing markets, and increasing market share through successful search engine optimization and marketing.

Proven successes developing and marketing Ecommerce solutions.

 

Core Competencies:

 

* Search Engine Optimization SEO

* Search Engine Marketing SEM

* Lead Generation

* Conversion Tactics (visitors to leads and/or sales)

* Developing Internet marketing strategies

* Web Development

* Developing and monitoring key metrics and key performance indicators.

* Pay Per Click programs PPC

* Marketing subscription products

* Ecommerce B2B B2C

* Building email lists

* Email campaigns

 

WORK EXPERIENCE

 

Business & Legal Reports, Old Saybrook, CT

Internet Marketing Manager                                                                             May 2005 - June 2006

Developed strategies for this southern Connecticut publishing company to increase traffic from organic search, tripling visitor traffic in the first six months.  Increased leads, online sales, and average order size lifting revenues substantially.

 

 

PianoWorld.com, Enfield, CT   

Founder and Director                                                                                                          1996 – Present

Top-ranked and award-winning Web site www.PianoWorld.com known as “Where the world turns for information about pianos.” Conceptualized and planned a global Internet business.  Manage, develop and promote the site.  Respond to member and guest communications. Manage an online retail piano supply store.

 

§         Created the Internet’s most popular piano forum, with the world's largest piano forum membership (currently 17,000+ members). Piano World averages over five million page views per month.

§         Optimization and search engine strategy, enabling PianoWorld.com to consistently place in top ten on most search engines.

§         Designed and implemented a profitable online retail supply store associated with Piano World (PianoSupplies.com www.PianoSupplies.com).

 

 

 

 

FRANK BAXTER                                                                                                                               PAGE  2

WORK EXPERIENCE (Continued)

 

 

McGraw-Hill Companies, Inc, New York, NY                                                                  1998-2005

Project Manager – eCommerce, Education Product and Marketing Technologies                   2002-2005

Served as liaison a between business units and technology group to develop Ecommerce solutions and meet marketing goals.

 

§         Developed McGraw-Hill Education Ecommerce portal to provide one-stop shopping for the full  spectrum of products aimed at a diverse consumer  population

§         Grew revenues from $20,000 to $250,000 annually by developing a promotional strategy for a new  Ecommerce web site for the K-6 business division

§         Redesigned McGraw-Hill Learning Store and developed marketing strategies resulting in 10 times increase in revenues

§         Trained marketing and technical personnel on use of administrative tools for new shopping cart platform that enabled sales and marketing to independently create online promotions

 

 

 

Manager of McGraw-Hill Learning Store (Ecommerce)                                                          1998 –2002

As member of Internet Development Team and E-Business Action Committee, led several key Web projects with budgets ranging from $50,000 to several million dollars.

§         Managed a project to develop a web site, www.sra4kids.com, that provided technical and product support for educators, reducing costly customer calls while enhancing customer relations.

§         Spearheaded an initiative to introduce state-of-art technology to create new products from existing content, which saved the company millions of dollars annually. 

§         Quadrupled web site traffic for five business units by developing a strategy to promote sites through search engines.

§         Contributed to and helped develop www.mhschool.com which won the Curriculum Administrator’s Web Site for General Curriculum” award in 1995.

 

Circuit City Stores, $9.7 billion retailer with over 600 stores offering electronics and digital technology Newington, CT          

Operations Manager                                                                                                                    1995 – 1998

Managed total operations, including:  inventory control, security, training, warehouse operations, customer service; Served as back-up to store’s General Manager. Trained staff in use of several computer based systems supporting functions such as: sales, inventory control, merchandise returns, and customer database management.  Launched 4 new stores in Connecticut market. Achieved awards for excellent overall operations management, highest sales volume and for lowest shrink percentage.

 

 

 

 

 

 

 

 

 

FRANK BAXTER                                                                                                                             PAGE  3

OTHER PROFESSIONAL EXPERIENCE

 

Freelance Web Developer, Search Engine Marketing and Optimization Consultant, and E-Commerce Advisor, Web Affiliate Program Development - Marketing - Management                                                                   Enfield, CT                                     1998 – Present

Market Trainer, Bradlees Department Stores, former regional discounter, Enfield, CT                   1987 – 1995

 

EDUCATION AND TRAINING

 

Internet Business Strategies, Babson College, Boston, MA

Advanced Project Management, Tarrytown , NY

Science and Art of Effective Web Design, New York , NY

Numerous eCommerce, Search Engine Strategies, Project Management, and general management courses and seminars.

 

PROFESSIONAL CERTIFICATIONS AND AFFILIATIONS

 

Novell Education Certificate: Web Authoring & Publishing

Notary Public (CT)

User Interface Certification , Human Factors Inc., New York, NY

* Numerous Music Organizations

 

 

 

 

TECHNICAL SKILLS

 

Software and Applications: Miva (E-commerce) • MS Project • Blue Martini • Microsoft Access • MS Excel • Homesite • XMLWriter • Flash • Dreamweaver • Fireworks - Director • Visio • Adobe PhotoShop

 

Internet: SEO, SEM, Podcasts, VideoCasts, RSS, Ecommerce • Web site development • ROI and revenue generation • site promotion • search engine optimization • data/statistical collection • design • navigation  • usability • interface  architecture • graphics layout • graphics editing • database integration • page layout • cross browser compatibility • content provider • legacy data conversion • email database • familiar with other web integration and back-end systems

  

Programming: HTML • XML • XSLT • XHTML • JavaScript • CGI-scripts • CSS • Shockwave / Lingo • PHP • mySQL