FRANK
BAXTER
38 Parky
Drive
Enfield, CT
06082
Frank_Baxter@pianoworld.com
SUMMARY OF QUALIFICATIONS
Internet Marketing - SEO - Ecommerce
Professional with experience
developing and implementing marketing strategies to promote businesses and
products via the Internet.
Consistent record of achievement increasing sales and market share by
identifying and capitalizing on new markets, leveraging opportunities in
existing markets, and increasing market share through successful search engine
optimization and marketing.
Proven successes developing and marketing Ecommerce
solutions.
Core
Competencies:
* Search Engine Optimization SEO
* Search Engine Marketing SEM
* Lead Generation
* Conversion Tactics (visitors to
leads and/or sales)
* Developing Internet marketing
strategies
* Web Development
* Developing and monitoring key
metrics and key performance indicators.
* Pay Per Click programs
PPC
* Marketing subscription products
* Ecommerce B2B B2C
* Building email lists
* Email campaigns
WORK EXPERIENCE
Business
& Legal Reports, Old Saybrook,
CT
Internet Marketing
Manager
May 2005 - June 2006
Developed
strategies for this southern Connecticut publishing company to increase traffic
from organic search, tripling visitor traffic in the first six months. Increased leads, online sales, and
average order size lifting revenues substantially.
PianoWorld.com,
Enfield,
CT
Founder and
Director
1996
Present
Top-ranked and
award-winning Web site www.PianoWorld.com known as Where the world turns for
information about pianos. Conceptualized and planned a global Internet
business. Manage, develop and
promote the site. Respond to member
and guest communications. Manage an online retail piano supply
store.
§
Created the
Internets most popular piano forum, with the world's largest piano forum
membership (currently 17,000+ members). Piano World averages over five million
page views per month.
§
Optimization
and search engine strategy, enabling PianoWorld.com
to consistently place in top ten on most search engines.
§
Designed and
implemented a profitable online retail supply store associated with Piano World
(PianoSupplies.com www.PianoSupplies.com).
FRANK
BAXTER
PAGE 2
WORK EXPERIENCE
(Continued)
McGraw-Hill
Companies, Inc, New York,
NY
1998-2005
Project Manager
eCommerce, Education Product and Marketing Technologies 2002-2005
Served as
liaison a between business units and technology group to develop Ecommerce
solutions and meet marketing goals.
§
Developed
McGraw-Hill Education Ecommerce portal to provide one-stop shopping for the
full spectrum of products aimed at
a diverse consumer
population
§
Grew revenues
from $20,000 to $250,000 annually by developing a promotional strategy for a
new Ecommerce web site for the K-6
business division
§
Redesigned
McGraw-Hill Learning Store and developed marketing strategies resulting in 10
times increase in revenues
§
Trained
marketing and technical personnel on use of administrative tools for new
shopping cart platform that enabled sales and marketing to independently create
online promotions
Manager of
McGraw-Hill Learning Store (Ecommerce)
1998
2002
As member of
Internet Development Team and E-Business Action Committee, led several key Web
projects with budgets ranging from $50,000 to several million
dollars.
§
Managed a
project to develop a web site, www.sra4kids.com,
that provided technical and product support for educators, reducing costly
customer calls while enhancing customer relations.
§
Spearheaded an
initiative to introduce state-of-art technology to create new products from
existing content, which saved the company millions of dollars annually.
§
Quadrupled web
site traffic for five business units by developing a strategy to promote sites
through search engines.
§
Contributed to
and helped develop www.mhschool.com
which won the Curriculum Administrators Web Site for General Curriculum award
in 1995.
Circuit City
Stores, $9.7 billion
retailer with over 600 stores offering electronics and digital
technology Newington,
CT
Operations
Manager 1995
1998
Managed total
operations, including: inventory
control, security, training, warehouse operations, customer service; Served as
back-up to stores General Manager. Trained staff in use of several computer
based systems supporting functions such as: sales, inventory control,
merchandise returns, and customer database management. Launched 4 new stores in Connecticut
market. Achieved awards for excellent overall operations management, highest
sales volume and for lowest shrink percentage.
FRANK BAXTER
PAGE 3
OTHER
PROFESSIONAL EXPERIENCE
Freelance Web
Developer, Search Engine Marketing and Optimization Consultant, and E-Commerce
Advisor, Web
Affiliate Program Development - Marketing - Management
Enfield, CT
1998
Present
Market
Trainer, Bradlees
Department Stores, former regional discounter, Enfield, CT
1987 1995
EDUCATION AND
TRAINING
Internet
Business Strategies, Babson College, Boston, MA
Advanced
Project Management, Tarrytown , NY
Science and
Art of Effective Web Design, New York , NY
Numerous
eCommerce, Search Engine Strategies, Project Management, and general management
courses and seminars.
PROFESSIONAL CERTIFICATIONS AND
AFFILIATIONS
Novell
Education Certificate: Web Authoring & Publishing
Notary Public
(CT)
User Interface
Certification , Human Factors Inc., New York, NY
* Numerous
Music Organizations
TECHNICAL
SKILLS
Software and
Applications: Miva
(E-commerce) MS Project Blue Martini Microsoft Access MS Excel
Homesite XMLWriter Flash Dreamweaver Fireworks - Director Visio
Adobe PhotoShop
Internet:
SEO,
SEM, Podcasts, VideoCasts, RSS, Ecommerce Web
site development ROI and revenue generation site promotion search engine
optimization data/statistical collection design navigation usability interface architecture graphics layout
graphics editing database integration page layout cross browser
compatibility content provider legacy data conversion email database
familiar with other web integration and back-end systems
Programming:
HTML XML
XSLT XHTML JavaScript CGI-scripts CSS Shockwave / Lingo PHP
mySQL