38 Parky Drive
Enfield, CT 06082 Frank_Baxter@pianoworld.com
SUMMARY OF QUALIFICATIONS
Internet Marketing - SEO - Ecommerce Professional with experience developing and implementing marketing strategies to promote businesses and products via the Internet. Consistent record of achievement increasing sales and market share by identifying and capitalizing on new markets, leveraging opportunities in existing markets, and increasing market share through successful search engine optimization and marketing.
Proven successes developing and marketing Ecommerce solutions.
* Search Engine Optimization SEO
* Search Engine Marketing SEM
* Lead Generation
* Conversion Tactics (visitors to leads and/or sales)
* Developing Internet marketing strategies
* Web Development
* Developing and monitoring key metrics and key performance indicators.
* Pay Per Click programs PPC
* Marketing subscription products
* Ecommerce B2B B2C
* Building email lists
* Email campaigns
Business & Legal Reports, Old Saybrook, CT
Internet Marketing Manager May 2005 - June 2006
Developed strategies for this southern Connecticut publishing company to increase traffic from organic search, tripling visitor traffic in the first six months. Increased leads, online sales, and average order size lifting revenues substantially.
PianoWorld.com, Enfield, CT
Founder and Director 1996 Present
Top-ranked and award-winning Web site www.PianoWorld.com known as Where the world turns for information about pianos. Conceptualized and planned a global Internet business. Manage, develop and promote the site. Respond to member and guest communications. Manage an online retail piano supply store.
§ Created the Internets most popular piano forum, with the world's largest piano forum membership (currently 17,000+ members). Piano World averages over five million page views per month.
§ Optimization and search engine strategy, enabling PianoWorld.com to consistently place in top ten on most search engines.
§ Designed and implemented a profitable online retail supply store associated with Piano World (PianoSupplies.com www.PianoSupplies.com).
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WORK EXPERIENCE (Continued)
McGraw-Hill Companies, Inc, New York, NY 1998-2005
Project Manager eCommerce, Education Product and Marketing Technologies 2002-2005
Served as liaison a between business units and technology group to develop Ecommerce solutions and meet marketing goals.
§ Developed McGraw-Hill Education Ecommerce portal to provide one-stop shopping for the full spectrum of products aimed at a diverse consumer population
§ Grew revenues from $20,000 to $250,000 annually by developing a promotional strategy for a new Ecommerce web site for the K-6 business division
§ Redesigned McGraw-Hill Learning Store and developed marketing strategies resulting in 10 times increase in revenues
§ Trained marketing and technical personnel on use of administrative tools for new shopping cart platform that enabled sales and marketing to independently create online promotions
Manager of McGraw-Hill Learning Store (Ecommerce) 1998 2002
As member of Internet Development Team and E-Business Action Committee, led several key Web projects with budgets ranging from $50,000 to several million dollars.
§ Managed a project to develop a web site, www.sra4kids.com, that provided technical and product support for educators, reducing costly customer calls while enhancing customer relations.
§ Spearheaded an initiative to introduce state-of-art technology to create new products from existing content, which saved the company millions of dollars annually.
§ Quadrupled web site traffic for five business units by developing a strategy to promote sites through search engines.
§ Contributed to and helped develop www.mhschool.com which won the Curriculum Administrators Web Site for General Curriculum award in 1995.
Circuit City Stores, $9.7 billion retailer with over 600 stores offering electronics and digital technology Newington, CT
Operations Manager 1995 1998
Managed total operations, including: inventory control, security, training, warehouse operations, customer service; Served as back-up to stores General Manager. Trained staff in use of several computer based systems supporting functions such as: sales, inventory control, merchandise returns, and customer database management. Launched 4 new stores in Connecticut market. Achieved awards for excellent overall operations management, highest sales volume and for lowest shrink percentage.
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OTHER PROFESSIONAL EXPERIENCE
Freelance Web Developer, Search Engine Marketing and Optimization Consultant, and E-Commerce Advisor, Web Affiliate Program Development - Marketing - Management Enfield, CT 1998 Present
Market Trainer, Bradlees Department Stores, former regional discounter, Enfield, CT 1987 1995
EDUCATION AND TRAINING
Internet Business Strategies, Babson College, Boston, MA
Advanced Project Management, Tarrytown , NY
Science and Art of Effective Web Design, New York , NY
Numerous eCommerce, Search Engine Strategies, Project Management, and general management courses and seminars.
PROFESSIONAL CERTIFICATIONS AND AFFILIATIONS
Novell Education Certificate: Web Authoring & Publishing
Notary Public (CT)
User Interface Certification , Human Factors Inc., New York, NY
* Numerous Music Organizations
Software and Applications: Miva (E-commerce) MS Project Blue Martini Microsoft Access MS Excel Homesite XMLWriter Flash Dreamweaver Fireworks - Director Visio Adobe PhotoShop
Internet: SEO, SEM, Podcasts, VideoCasts, RSS, Ecommerce Web site development ROI and revenue generation site promotion search engine optimization data/statistical collection design navigation usability interface architecture graphics layout graphics editing database integration page layout cross browser compatibility content provider legacy data conversion email database familiar with other web integration and back-end systems